INDUSTRY:
UX/UI DESIGN
CLIENT:
Conceptual project for Nike
YEAR:
2025
DURATION
5 DAYS
Endure the Vision
about.
"Endure the Vision” is a conceptual promotional campaign for Nike’s men’s sportswear set piece that focuses on creating a bold, fashion-forward illustration that could live across both digital posters and a website. The primary challenge in this project was to achieve a masculine, athletic, refined street style energy. One of muted earthy tones.
resolution.
Inspired by the harsh physical and mental demands of athletic endurance and performance, the design draws from a environmentally demanding and rugged environment of the Arizona desert, using muted, earthy orange tones to evoke endurance, resilience, and strength. Ultimately aimed to visually embody the physical and mental hardship.
development.
Research included a collection of competitive sport websites, competitive scans of products websites and brand audits. Due to the short amount of time, a questionnaire on a user was conducted and based off of it.
please note:
This is a personal design exploration and not an official collaboration with Nike. The aim of this project was to create a campaign illustration and accompanying mockups for a hypothetical fashion-forward men’s sportswear campaign. All photography imagery if credited to the original owner and is used for educational and non-commercial purposes only.
